Core Web Vitals have become a critical ranking factor in Google's search algorithm. For publishers, understanding and optimizing these metrics is no longer optional — it's essential for maintaining organic traffic.
LCP measures loading performance and should occur within 2.5 seconds. FID measures interactivity and should be less than 100 milliseconds. CLS measures visual stability and should be less than 0.1.
Common issues for publishers include heavy ad scripts delaying LCP, excessive JavaScript blocking FID, and dynamically injected ad slots causing CLS. Addressing these requires collaboration between editorial, development, and ad operations teams.
Comments